Over the last month, we’ve talked about the fact that for online shoppers, cardboard boxes have replaced the traditional shopping experience. After all, this is the first impression of a product’s brand when it arrives at the consumer’s door. And it is worth mentioning that this does not only happen with products purchased in online stores – it also applies to fresh food and even delivery.
Data show that 49% of online shoppers aged between 18 and 29 in the United States stated that they are more excited to receive their purchases in packaging that contains the brand’s identity. In other words, the time has come to face your company’s personalized cardboard boxes as an investment in advertising and not just as an expense on packaging.
Cardboard Boxes as a Marketing Tool
In recent years, the process of producing and printing custom boxes has developed a lot. And we will continue to see innovations in this regard in the near future. After all, online shopping is here to stay – this trend was already strengthening even before the pandemic, which gave an extra push and consolidated e-commerce once and for all.
Today, in addition to flexographic printing, widely used to customize cardboard boxes, we also have digital printing. Nowadays, it is possible to have boxes (especially the internal ones, made of more flexible paper than cardboard) with colorful prints, high quality graphics and even different cuts from the traditional box that come to mind when we think of packaging.
As we have seen, in the e-commerce journey, cardboard packaging provides great opportunities for differentiation for brand communication. See below for an example of how to do this.
How Can I Use Packaging To My Advantage?
It doesn’t matter what kind of product you sell – it could be that you have an online store, or sell fresh produce directly to supermarkets (or sell your produce directly at farmers markets), for example. In all segments it is possible to find a way to strengthen the value of your brand through packaging.
Let’s say you sell grapes already packaged in 500g packets to local supermarkets. What type of packaging do you think would attract the most attention: a small transparent plastic bag or a cardboard box with color printing that contains pleasant images, the company logo, some information about the production of the product (what is the plantation like? What kind of grape variety is this?)?
If you answered the second one, you are correct. That way, you make yourself more present in the consumer’s mind – and this can convert into sales in the short, medium and long term. After all, not all consumers who see your boxes of grapes at the supermarket will buy them.
We have the portion of consumers who will look and notice the boxes but won’t buy right away (maybe next week?). We also have the portion of consumers who will actually buy – who will like your product and want to buy again. As your packaging stands out from the rest, it is easy for this consumer to identify it and re-purchase.
In addition, we also have the fact that today’s consumers are more aware of the origins of the product they are consuming and the excess use of plastic. Again, custom cardboard packaging comes out ahead.
So use your packaging to communicate with your consumers – the grapes example can be adapted to your segment. If you sell books, you can send them in boxes with literary tips or curiosities. If you sell home appliances, you can choose recipes and so on. All this without forgetting, of course, that you can also include QR codes and inform the addresses of your social networks – thus also strengthening your digital strategy.
Cardboard Boxes in Vancouver
Now that you know the importance of using your cardboard boxes as an advertising and marketing tool, don’t miss this opportunity. We at Racer Boxes are specialized in numerous types of cardboard boxes and can help you find the best option for your brand. To speak with us, please click here.
