The impact that e-commerce businesses made in the way that people shop nowadays has been changing the way that companies communicate with their customers. In this way, the shipped package got the main role by being the first touch point of the brand with the customer.


As a wholesale box manufacturer in Vancouver, the team at Racer Printing and Box is following this trend and seeing how the simple brown cardboard box is getting a great role of packaging by the business which perceived the opportunity of this underused marketing opportunity.


More than simple serve the need to protect products during the shipping process, cardboard box packaging has a great potential to cause a brand impact in your customer. A printed box with your company brand can create a memorable experience for your customers when they are unboxing the wished product that they are waiting for.


If you are online retail or even if your small business provides product shipment you know that you have fewer touch points with your customers to help to create brand experience, mainly when you compare this situation to physical retail.


Customers are all about experience, and a supportive customer service aligned with a great brand presence make the buying journey memorable and brand recognition for your company. That’s why it is important to dedicated attention to your marketing strategy and to understand the possible touch points that your brand can have with your customers to set your business apart from competitors.


When creating a brand experience, the most significant element to consider is the packaging. You can leverage the humble brown cardboard box to create a remarkable experience in the unboxing process by your customer through a personalized package. You can make your package to stand out by choosing specific measures and printing your brand logo, tag line, and any other visual element that might enhance your brand values to your customer.


Being the wholesale box manufacturer in Vancouver, Racer Boxes can help your brand to create a memorable unboxing experience, providing you the competitive edge that your business needs by not only getting loyal customers who will repeat purchases but also attracting new customers.


Start now to leverage your marketing strategy by reviewing your packaging and getting the highest quality cardboard boxes customized with your printed visual design calling to Racer Boxes at (604) 270-8205 or sending us an email to


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