Creating custom cardboard boxes for a business is a great way to stand out in the market and sell more. As we’ve already seen here, there are many advantages to using this type of packaging.
However, a common confusion of many entrepreneurs is how exactly to create such a package. Is it necessary to do it in the company? What colors to use? How to achieve the best visual result for your cardboard box?
If you are interested in creating custom packaging, but don’t know how, the following tips will help you with that task. So read to the end.
- Choose the ideal material and size
If you only sell your products online, you will only need cardboard boxes in appropriate sizes for your products. But if you also sell in a physical store, it is important to think about what kind of packaging you will offer your customer who buys there. You can also opt for paper bags, which like cardboard are recyclable.
In both cases, you can either have something printed on the packages directly with your box supplier or customize them in-house using stamps, for example. This second suggestion may work only for smaller companies, but gives an air of handcrafted product that can help win over the customer.
- Pay attention to the color scheme
When customizing your store’s packaging, pay attention to the color scheme you will use on the boxes and bags. The ideal is to choose colors that are harmonious together, either by the technique of analogous colors or by the complementary tones.
For example, analogous colors are those that lie close together on the chromatic circle. See some combination examples:
* green and blue;
* red and pink;
* yellow and orange.
The complementary tones are those that are in opposite positions of the chromatic circle and create harmony through the contrast between the colors. Some examples:
* yellow and purple;
* green and red;
* blue and orange.
Also, prefer tones that work well with the next tip in our article.
- Use your logo
An essential part of custom packaging is the use of the company logo in the box design. This is important, as it identifies the company to the public and relates the quality of the packaging to the company’s brand.
In addition, as the logo will be used (perhaps even accompanied by a slogan, depending on the company’s branding strategy), it is important to choose the colors of the personalization in order to create harmony with the design that identifies the brand.
Thus, the packaging will be more beautiful and will attract more attention from consumers who buy the products, in a positive way.
- Enter a message
Another cool way to stand out with the help of packaging is to print a message or instruction on the cardboard box itself. If you sell groceries or drinks, for example, you can have a simple recipe printed on the box. If you sell books, you can have a reading suggestion printed. The options are endless.
- Pack together
If you’ve already chosen your custom cardboard boxes, how about combining them with the inner packaging? You can wrap the items in tissue paper with the color of your brand or even have a custom paper made.
How much thinking is required to be able to create personalized packaging, isn’t it? However, by following these tips you will have no difficulties in carrying out the task and will be able to make the most of the advantages that custom cardboard boxes offer for any business. If you are convinced of the need to use custom packaging in your company, please contact us to find out how we can help you in this job!