We always emphasize here how much the pandemic ended up strengthening e-commerce – and how this habit of buying online is here to stay among consumers. And what happens is that even with this rise, some sectors benefited more than others. When we talk about cardboard boxes for food, groceries and beverages, we are talking about the second case – yes, this was one of the segments that grew the most in this period.
And the trend should continue. According to data released by Statista (a German company specializing in market and consumer data) at the beginning of the year, online grocery sales in 2022 will account for 11.1% of total food and beverage sales in the US. The number is three times higher than the percentage recorded in 2019, even before the pandemic. By 2026, the expectation is that one in five grocery sales will be made online.
Packaging Trends for Food and Beverage
And when we talk about increasing sales to the final consumer, it is clear that this implies an increase in sales of cardboard packaging boxes for this segment. That’s exactly what we’re going to talk about in today’s post. If you have a company in this segment, stay tuned for trends – if you still don’t sell online, maybe it’s time to think about it. Check it out below.
- Sustainable Packaging
Yes, the issue of sustainability is frequently mentioned here at Racer Boxes’ blog and for good reason – it is in great demand from modern consumers. In this case, the cardboard boxes are in a good place, as they are easily recyclable. In addition, subscription services for meals, groceries or drinks tend to strengthen, thus increasing the demand for boxes.
- Interactive Packaging
QR Codes, NFC Chips, links to social networks and any other way of interacting with your customer are easy and practical ways to tell your brand’s story and strengthen your company’s image with the consumer. In other words, choose personalized packaging and communicate with your audience – this is a simple strategy that puts your brand ahead of those who don’t care about it.
- Packaging Can Collect Feedback
This trend is 100% connected with the topic above. After all, if you are going to include a QR code that takes your customer to a landing page that tells the story of the brand, for example, you can also use this interaction to ask for feedback. Include a form or even a few simple questions for consumers to answer. This data will be valuable and can guide your next business and marketing strategies.
Cardboard Boxes for Food and Drinks in Canada
If you have read this text and you are convinced that you need a more assertive strategy regarding food or beverage packaging, please contact us. Racer Boxes works with a series of customizable packaging and can help you find the best options for your business. Click here to request a free quote.
