Vancouver Wholesale Box Manufacturer
As a wholesale box retailer in Vancouver, everyone at Racer Boxes understands the business of, well—business. When a package arrives from a small business, it’s got to look outstanding. The product is always the star, but the box is part of the experience. Even if a customer only pays attention for a moment, great packaging can be a powerful and profitable brand ambassador. That’s why Racer Boxes has put together three easy (and affordable) tips to beef-up brand impact.
First off, consider the humble insert. As a time-tested methodology, inserts can result in bigger order sizes, more word-of-mouth advertising, higher customer retention and more. Even better, they don’t have to be expensive. It could be as simple as a modified version of a business card or a postcard. Handwritten notes are always a terrific option with big impact, although high shipping volumes might merit a copy of a note. Promotional codes and special offers are also possibilities that could potentially encourage repeat business.
Custom Box Printing in Vancouver
Box art is another way to stand apart from the crowd. Custom box printing in Vancouver is a gorgeous option offered by Racer Boxes to businesses who want to create a unique visual experience for customers and users. Perfect for packaging, labelling, branding, displays, gift boxes, and more, box art can feature logos, inspirational messages, slogans, and much more.
Finally, don’t be afraid to get creative. For example, if a business is strongly associated with a specific colour, add a little of said coloured tissue inside the box. Try opting for a non-standard packing material that fits a product or company’s theme: straw, aluminum foil, floral wallpaper, wool—the possibilities are endless.
Adding a little effort to packaging can go a long way towards making a brand or business more memorable to consumers. And that can add up to a lot of new and repeat business. Just remember, it’s important to think outside the box before putting anything in it.