Printed Boxes Vs Sticker: Marketing & Brand Management
How you package and present your goods is a critical component of marketing and brand management for all businesses. So here’s an important question to evaluate: should your company be using printed labels (or stickers) for your shipping boxes and product packaging; or, is it better to print directly onto your boxes and package itself using a custom box printing service.
Here we will go over some of the pros and cons of using stickers vs custom printed boxes, as well as offer local price estimates and further assistance for businesses in the Greater Vancouver Area.
Where Custom Box Printing & Packaging Makes Sense
For customer facing cartons and packaging — such as delivery boxes, cake boxes, pizza boxes, packaging, and so on — custom box printing and custom packaging is usually well worth the upfront cost. It provides confidence in your product and your brand, giving them a cohesive, professional, and established appearance.
Conversely, stickers on plain cartons may appear unprofessional and rushed when compared to the colourful, custom printed carton.
That said, if you are a small startup, printed labels on your boxes can work — sometimes they can work quite well in fact!
Where Stickers on Boxes May be a Good Idea
Transparent Labels on Transparent Film: Let’s say you have a bakery startup using bakery boxes with a see through window on top. This style might work fairly well aesthetically. One could print labels on transparent stickers and maintain a functional yet clean aesthetic.
Trendy Startup Aesthetic: Another way where stickers might work is if you build your marking and image around to embrace it. Take Earnest Ice Cream on Fraser Street in Vancouver for example. Their use of printed labels on plain brown cardboard builds into their brand recognition in powerful ways. Compared to the home-printed labels of many low-budget startups, Earnest gets it done right!
Scaling, Where Stickers on Boxes Doesn’t Work
In-house printing doesn’t scale very easily. This is why printing companies still exist. When scaling operations up, the cost of labels, ink or toner, and the labor to operate the printer and physically apply the labels all adds up in cost, time, space, equipment, and effort.
If you plan to do it all in-house, be sure that printing 50 box labels per month is a whole different game than printing 15,000 box labels a month.
As such, for most companies, printing labels yourself should only be a temporary solution or used in low volume circumstances.
Return on Investment
This is where a box printing service has immediate return on investment. Industrial sized box manufacturers and box printers like Racer Boxes operate in economies of scale. And because we purchase our supplies at such high volume, we are able to pass the savings to our customers.
Vancouver’s Custom Cardboard Box Printer
What corrugated cardboard means
You are familiar with the term cardboard, but what does corrugated mean?
Corrugated cardboard is the most common type of cardboard box type, and it is most popular for its durability and cost. This cardboard is stiff, strong, and lightweight and is made up from two layers of brown kraft paper.
The term corrugate comes from the converting process of which wood pulp is corrugated and made into paper; it’s rolled over to create the famous corrugated waves, and then the paper is cut to size and glued together to form its final shape. Corrugated cardboard was first developed in 1884 by a Swedish chemist who developed the process for pulping wood chips into this most popularly strong paper we use today.
Why use corrugated cardboard
We manufacture corrugated cardboard because of its extreme efficiency for the packing and shipping needs of our customers. It is also an environmentally friendly process to manufacture this product, which we at Racer Boxes are proud to support. Corrugated cardboard uses only 10% freshly-cut tree, the remainder of which is form recycled paper and board or woodchips, shavings, and sawdust leftover from other operations.
How to order wholesale corrugated cardboard
Corrugated cardboard is a standard for cardboard boxes we use at Racer Boxes in Vancouver BC. Call us at 604-270-8205 or contact us online to find out more or to place a wholesale order of affordable, high quality cardboard boxes.
Get Ready for Holiday Orders, Custom Printed Cardboard Boxes
The leaves have gone and the season is shifting over to winter. It’s the time of year pumpkin spice, early Christmas preparations, and perhaps a bit of cleaning before friends and family come over for a visit. It’s time to make way for a new season.
Custom Printed Boxes for Holiday & Seasonal Themes
Label-makers and thick black permanent markers will be a handy sidekick in your organization. And for festive and seasonal use, consider our box printing services where we can print decorations or anything on your custom boxes. Custom printed holiday or Christmas themed delivery boxes are great for e-commerce, packaging, & delivery boxes, including Holiday Bakery Boxes and Christmas Themed Delivery Boxes.
Standard Folding Boxes for Organizing & Storage
Our standard folding boxes are ideal for storing out-of-season goods. Neatly pack them away for the winter till summer rolls around again, because now it’s time to bring out the wool.
Speaking of wool, our standard folding boxes are great for keeping winter blankets and Christmas decorations in the flip months.
Last year we published an article on our blog about How to Organize with Corrugated Cardboard. We spoke about how easy it is to accumulate stuff and the trend for getting sidetracked and accumulating even more stuff in the act of trying to get organized.
Its smart to plan ahead and prepare by keeping in stock a variety of Stock Cartons and Delivery Boxes. When it comes to getting organized, we find that the best way to be efficient and really save money and time is to have a simple organization strategy and a couple dozen cardboard boxes.
Our cardboard boxes are also great for day-to-day storage, such as for keeping sports equipment or party hosting supplies organized.
Contact Racer Boxes to arrange the boxes you need for this upcoming holiday season. Call us at 604-270-8205 or contact us online anytime for your affordable, high quality delivery cardboard boxes – made any way you like!
Racer Boxes Stands Out in Vancouver
There are many cardboard box manufacturing companies on the market and it can be a difficult task to determine which company to choose from. We at Racer Boxes take pride in what we do and believe that you can benefit from our professional services. Here are our top 3 reasons why you should choose Racer Boxes as your cardbord box manufacturer:
Superior quality, affordable pricing
Racer Boxes offers flexibility to customers with any size volume requirements while maintains affordable pricing and superior qualities. In comparison to our competitors, this difference is recognized by our loyal customers.
Great customer service
Racer Boxes is reputable for its exceptional customer service that includes on time delivery and dedication to our customers. Founded by two Hong Kong immigrants, the company understands the value of hard work and patience for good customer service, and continues to uphold this value as the once small operation continues to provide a service to returning customers.
Local and sustainable company
Racer Boxes was founded in Richmond, BC where the company operates fully. We also use sustainable business practices that ensure our stewardship is met with our ethical business practices throughout.
3 Tips to Boost Efficiency for Vancouver E-commerce Businesses
If you’re a company with a product and sales are online, efficiency in getting your product to your customer is one the biggest components of your business. Here are three tips on how to increase your efficiency in ecommerce shipping:
1. Manage your shipping account online
Whether its UPS, FedEx or any private shipping company, registering your company’s information on an online account will save you time and reduce the chances of misinformation by being able to store your information ahead of time. Online accounts with such shipping companies can allow you to also track delivery and offer enhanced services for online customers only.
2. Standardize procedures
Once you have an standardized system of procedures down pat, your company will reap the benefits of organization and efficiency. This goes for all departments, but especially for shipping, this will also eliminate the chance for errors after repeated practice.
3. Keep a variety of delivery boxes on hand
Be prepared for dispatch at anytime! Shipping either requires an envelope or a box. Envelops are more easy to obtain in emergencies, but its smart to plan ahead and prepare by keeping in stock a variety of Stock Cartons and Delivery Boxes on hand when orders need to be sent out as soon as possible. Always be ready to ship an order!
For preparation, contact Racer Boxes to arrange for a variety of boxes on hand. Your customers are sure to appreciate the increased efficiency of your ecommerce business with these great tips!
Cardboard Boxes, Strong Enough for a Crash Landing
Corrugated cardboard boxes have claimed to be strong and durable materials for any delivery or packaging challenge. What is the definition of strong and durable when it comes to corrugated cardboard boxes?
Falling 2400 feet from a plane, landing on boxes
In 2012, British stuntman Gary Connery jumped 2400 feet from a plane and landed on a pile of cardboard boxes. Connery, who has professionally stunted in films including James Bond, Indiana Jones and Batman, flew with a wingsuit but no parachute out of a helicopter into a narrow landing strip made only of cardboard boxes. He emerged from the pile of boxes unharmed and in one original piece.
A half pound of paper made into a cardboard box for a pair of shoes will withstand a 1000 pound load. No other material can do the same thing at the same cost.
The strength of cardboard comes from the I-beams and trusses. An I-beam has a top-plate, a bottom plate and a stringer in between. This simple structure offers a great deal of strength especially when weight is added to the top, i.e. added compression.
Learn more about the amazing properties of corrugated cardboard boxes.
Vancouver’s Custom Cardboard Box Supplier
“Transmogrifing” Cardboard for Creative Ideas
The plain brown exterior of a standard cardboard boxes (or stock cartons) is often misunderstood as a boring object. A cardboard box is at best valued for its purpose and function, which is obviously a superior choice for delivery or packaging needs. However, we often neglect the simple potential of a cardboard box as a creative stimulant. The plain brown exterior of a regular cardboard box can otherwise be considered as a blank slate for incredible creative opportunity.
There is a popular joke that when you buy a child an expensive toy they will soon become bored with the toy and become more amused with the cardboard box packaging in which it came in than the toy itself. Famous cartoon Calvin and Hobbes presents a classic example of the transformation of a cardboard box into something more than just a cardboard box. In the cartoon, the child character, Calvin, invents a device called the “Transmogrifier” that has the ability to transform objects into any other object of choice. The “Transmogrifier” is build by flipping a cardboard box upside down. Dials are drawn on the outside of the box to determine what will become of whatever or whoever is inside. Of course, the “Transmogrifier” is not a real working invention, rather the representation of boundless childhood imagination. The creativity in conceptualizing a simple object like a cardboard box into something so innovative is something we adults could use more of.
Creativity & Cardboard
Although cardboard is a great material that offers durability fit for safe handling and transporting goods, cardboard is not just a simple object. Consider the endless creative possibilities of cardboard; think outside the box. For some inspiration, see our post on 10 Ways to Make Use of Old Cardboard Boxes.
Vancouver’s Custom Cardboard Box Supplier
We’re not your regular cardboard box company. Racer Boxes is a local Vancouver box manufacturing company that will cater to unique business needs by offering custom box shapes, sizes, designs, and other custom services.
For custom boxes made for your Vancouver business, consider Racer Boxes. Call us at 604-270-8205 or contact us online anytime for your affordable, high quality delivery cardboard boxes – made any way you like!
Why Vancouver Companies Choose Racer Boxes
Racer Boxes offers flexibility to customers with low, mid to high volume requirements and yet maintains affordable pricing and superior qualities that sets us apart from other competitors. Here are 3 reasons why you should choose Racer Boxes for wholesale box supply:
Buy bulk or prearrange weekly deliveries
We offer both bulk sales for our cardboard boxes, as well as prearranged weekly deliveries. A recent study found that prearranged weekly deliveries could save both space and monthly costs of over $1000.
Box Manufacturer & Box Printer
It’s likely that you’ll need to get your branding printed onto your cardboard boxes, as well. Save time (and money) by choosing a supplier who can do both jobs at the same time. We offer high quality printing services perfect for packing, labeling, branding, displays, gift boxes, and more.
Made in Vancouver Canada
We’re a passionate team that has grown steadily since 1991. Locally based and sustainably manufactured, work with a cardboard box supplier that offers exceptional customer service and are true experts in what we do.
Need Unique Boxes?
We’re more than just a regular box company.
Corrugated cardboard is a great material to consider for your boxing needs because it is both lightweight and durable. Rather than settling for just a regular box though, think about what would suit your product best.
Custom Shape & Size
Whether it’s food or industrial lighting fixtures, when deciding what corrugated cardboard box you will go with for your business, it’s worth considering its shape and size. Most box manufacturing companies in the Vancouver Area will only offer a standard set of shapes and sizes; however, Racer Boxes is a local Vancouver box manufacturing company that will cater to your individual business needs by offering custom box shapes, sizes, designs, and other custom services.
Racer Boxes also offers custom box printing services to go with your unique box shape and size. We’re able to print packaging, labeling, branding, displays, gift boxes, and more.
Your Vancouver Wholesale Cardboard Box Supplier
We’re not your regular cardboard box company. Consider Racer Boxes for your Vancouver wholesale cardboard box supplier. Call us at 604-270-8205 or contact us online anytime for your affordable, high quality delivery cardboard boxes!
Re-using Cardboard Boxes
Corrugated cardboard boxes (or stock cartons) are great for packing and storing goods. Most of the time though, they are only used once! With still ample life in your cardboard boxes before they head to the recycling bin, consider these 10 things you can do with your cardboard boxes:
10 Ways to Make Use of Old Cardboard Boxes
- A small cutout of cardboard can act as a sturdy writing surface or makeshift clipboard. Its surface is also easy to write on as a substitute for paper
- You can also use cardboard to protect from the sun, or alternatively use it to increase your sun exposure by making a tin foil wrapped sun tanning shield
- Particularly corrugated cardboard boxes can be extra handy shelter, and used as a temporary umbrella for rain
- Second-hand cardboard is also useful for sorting or storage, for example, for produce or office supplies
- And in the winter as a sled in snow. Cardboard is also great as a sled on grass or down stairs
- They are also great material to keep around for school science projects
- Creative kids can use cardboard boxes to make dollhouses, spaceships, racecars, forts, robots, and you name it
- Cardboard is great for the pets! Use it as pet bedding or as a litter box for the cat
- Use your old cardboard box as protection when moving appliances or as a mat for working under the car, which will also work well to catch oil
- Cardboard is also a great heat protectant for hot items or as a drink coaster
Ordering New Wholesale Boxes in Vancouver
With these useful secondhand ideas in mind, corrugated cardboard is certainly a good investment that can last beyond one use. For wholesale cardboard box inquires and custom box orders, contact Racer Boxes at 604-270-8205 or online here.